Morrison Hershfield's role on the project included:

• Development of a Business Plan to secure funding under Transport Canada's ITS  Deployment Program
•  World-wide state-of-the art technology review
• Initial feasibility assessment to ensure availability of data and ability to integrate dynamic data
• Preparation of a design concept plan
• Development of an ITS-compliant web-enabled tool with a dual user interface: one supporting travel time-related queries by the general public, and the second providing public agencies with the capability to manage/update data and monitor usage levels

In developing the tool, Morrison Hershfield minimized the risk and increased the value associated with the undertaking.  On the risk front, our study approach incorporated a feasibility assessment at the outset of the project to confirm the relative competitiveness of the commuter rail service against the highway network, thereby ensuring that the development of the tool was grounded by the expectation that it has the potential to increase transit ridership. 

On the value-added front, the user interface was expanded at no additional cost to the client to facilitate the assessment of the relative competitiveness of the public transit system against the freeway system, thereby providing the public agency with a basis to set goals and lobby for additional funding.