Morrison Hershfield was retained to develop an employer-based TDM Toolkit to guide the City and members of the Corporate Challenge Program in their efforts to set up commuter programs for their employees.

Morrison Hershfield developed a TDM Toolkit for employers that included the following:

•  A Commuter Options Guide
  Contains information on proven travel alternatives and encouragement of strategies that have been proven to be effective.  The guide provides a concrete idea of the pros and cons of each, its potential effectiveness, anticipated costs, case studies and implementation considerations
•  A Program Implementation Guide
  Directs organizations, on a step-by-step basis, on how to create an effective commuter program.  It provides information on program planning and strategy selection as well as program implementation and evaluation
• Samples and Worksheets
  Includes sample employee surveys, marketing materials, checklists, application forms and agreements

The TDM Toolkit developed by Morrison Hershfield:

• Is an education tool that is transferable and easy to update to reflect growing local experience
• Offers the potential to reduce set-up costs and uncertainties associated with the implementation of an employer-based TDM program
• Provides concrete guidance to help employers put together the various TDM strategies to form a successful and an effective commuter program

 The TDM Toolkit will be instrumental in encouraging employers to make the necessary commitments and take a leading role in changing travel behavior in our cities.